Active Sponsorships
Agreement | What was given | What was sponsored | Sponsored Type |
|---|---|---|---|
Primary sponsorship of the MyWES platform (society-wide, not event-specific) - headline brand presence across MyWES, ShowDesk, events and the app. Plus a members' discount on Durango boots for all WES members (discount mechanism/percentage TBC). | MyWES primary sponsor placement - brand presence felt everywhere members touch the platform: public live show views, results/hi-points, entry flow, stable signs, print/report outputs and future MyWES modules. Durango recognised as the primary partner of MyWES. | Primary Sponsor | |
1x pair of Durango boots | WES National Camp 2026 | National Camp |
About this sponsor
Building authentic western boots since 1966
Durango is one of the most iconic names in western footwear, with a heritage that stretches back nearly sixty years. Founded in 1966 and now part of Rocky Brands Inc., Durango has spent six decades doing one thing exceptionally well: building lightweight, tough, and genuinely comfortable western boots for people who actually live the western life. Whether that is ranching, roping, rodeo, or western riding, Durango boots are made for what you do.
Durango is the Official Boot of the Wrangler National Finals Rodeo - the most prestigious rodeo championship in the world - and a National Sponsor of ProRodeo. Their Team Durango roster includes world champion rodeo athletes who put the boots through their paces at the highest level the sport demands.
Durango is a brand with serious western credentials. WES is very pleased to welcome them as a National Camp sponsor and to put a pair of Durango boots in the hands of one of our members.
What makes Durango different
Durango leads the western footwear industry in lightweight comfort without compromising on durability or traditional western style. Their performance boot lines feature the patented Dually Shank System for arena use, alongside Advanced Comfort System footbeds, InsulKul temperature management technology, and oil and slip resistant outsoles built to handle the demands of long days on the ground.
From their Rebel Pro collection - developed directly from feedback from professional rodeo athletes - to their classic ranch and work western lines, Durango offers western boots across the full spectrum of western life. Premium leather, bold design, and genuine western tradition in every pair.
Find out more
- Website: durangoboots.com
- Facebook: facebook.com/durangoboots
- Instagram: @durangoboots